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Apple’s Own Version of Netflix Could Launch as Soon as Spring

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Apple is gearing up to launch its own TV streaming service this spring, The Verge reports.

CEO Tim Cook has been keeping his cards close to his chest regarding Apple’s moves to boost its TV output, but according to a report on The Information, the tech giant is said to be readying content for mid-April ahead of a launch.

In an already saturated streaming market, it’s unclear how Apple intends to differentiate its offering from the services currently on offer, but we do know that it has plans for original content and has poached executives from Sony Pictures to add clout to its offer.

According to The Verge, Apple has already signed deals with Oprah Winfrey to develop new shows, ordered a Hunger Games-style show called See, a thriller series by Glass director M. Night Shyamalan, a series by First Man and La La Land director Damien Chazelle, a Reese Witherspoon and Jennifer Aniston-starring drama about a morning show, and a new space drama from Battlestar Galactica/Outlander creator Ronald D. Moore, among others.

The is no information yet about how much the streaming service will cost, and Apple is yet to reveal an official launch date. Expect updates over the coming months.

 

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PUMA Unveils Game-Changing Fit Intelligence Technology

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PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.