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McLaren Shares Their Vision of the Future of Grand Prix



McLaren Applied Technologies has envisioned how grand prix racing should look three decades from now, predicting that racing will be all-electric with the advanced use of artificial intelligence. The company also revealed its concept 2050 Formula 1 racing car codenamed MCLExtreme or (MCLE), transformed by AI, autonomy and more.

According to their research, which included speaking to fans and MA and PhD students to understand which future tech could contribute to the spectacle of grand prix racing, they believe that futuristic race circuits could incorporate huge sidewinding banks, pitlanes with the capacity for battery charging and circuits that can adapt to the weather. This performance would be achieved from an electric powertrain, which McLaren believes is inevitable as emission laws become tighter and petrol and diesel cars are phased out.

Active aerodynamics are also noted as a key feature to improve efficiency of vehicles, while McLaren predicts that artificial intelligence will play a huge role in the future of grand prix racing. The company envisions an on-board AI system that would aid the driver and become a major technological battle component between teams. For example, the AI learns and predicts the driver’s preferences and state-of-mind, provides real-time race strategy and key information via a holographic head-up display.

Furthermore, as part of the vision, a glimpse of the car concept dubbed, MCLExtreme, is a 500km/h rear-wheel-drive electric car powered by a “foldable battery molded to the aerodynamic package.” The aerodynamics would be “shape-shifting,” while the car tech would also include “self-healing tires.”

Enjoy the video above and follow on over to McLaren’s website now for additional details.

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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PUMA Unveils Game-Changing Fit Intelligence Technology



PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.