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How ASICS Created Its State-of-the-Art GEL-QUANTUM INFINITY Cushioning



Located in Kobe, Japan, the Institute of Sport Science is ASICS’ primary research and development facility.

Housed inside the state-of-the-art ISS is a range of industry-leading equipment like a biomechanics lab, artificial climate chamber, an indoor running track spanning 350 metres, and a space where ASICS’ famous egg-drop test was conceived, and primarily used to test ASICS GEL cushioning by dropping an egg onto a 30 millimeter GEL pad from a height of 15 metres. As the brand’s folklore tells us, the egg did not break, and this test served as the basis for the revolutionary GEL-KINSEI sneaker range, as well as later running models with the familiar GEL prefix.

The institute’s top-line objective is the analysis of human form and movement – in line with ASICS’ brand motto of commitment to a sound mind and a sound body – and subsequently to develop trademarked technologies including DUOMAX, FLUIDFIT, FLUIDRIDE, plus the facility’s most recent technological achievement, GEL-QUANTUM INFINITY.

QUANTUM INFINITY is ASICS’ first full-length heel-to-toe GEL cushioning unit, which features small gel nodes on the outsole for added grip, plus a gradient color scheme for a touch of flair. Highsnobiety was invited to visit the ISS for an introduction to some of the amazing tech inside the facility, and for a detailed look at how ASICS developed GEL and GEL-QUANTUM INFINITY.

Learn more about the ISS, here, and the ASICS GEL-QUANTUM INFINITY.

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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PUMA Unveils Game-Changing Fit Intelligence Technology



PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.