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Luka Sabbat Is Being Sued for Not Promoting Snap’s Spectacles

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According to Variety, Luka Sabbat has been sued by PR Consulting Inc. for failing to follow through with an influencer agreement surrounding Snapchat Spectacles.

Sabbat was contracted to post three Instagram Stories and one picture/video to his Instagram feed, showing himself wearing the Spectacles. Instead, the 20-year-old model/actor only uploaded one Instagram Story and one post to his feed. PR Consulting Inc. also adds that Sabbat did not submit his posts for pre-approval, in addition to refusing to appear in public at Milan or Paris Fashion Weeks rocking the Spectacles.

Sabbat’s Snapchat Spectacles influencer contract was for $60,000, with $45,000 being paid up front. PR Consulting Inc. is suing for reimbursement of the $45,000, as well as an additional $45,000 in damages.

For more on the story, follow on over to Variety.

Up next, find out why Musa Nyangiwe quit his job as a fashion influencer.

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PUMA Unveils Game-Changing Fit Intelligence Technology

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PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.