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easyJet’s Electric Passenger Jets to Take Flight by 2030



British airline easyJet has plans to fly electric passenger jets on some of its routes by 2030, and its partner U.S. start-up Wright Electric, is already moving on to the next stage of engine development, the company revealed in an official statement.

easyJet is regarded for being one of Europe’s budget-friendly airlines, and this latest stage of development further cements the brand’s goal to use environmentally-friendly, lower-noise electric aircraft in the very near future. The company says that Wright Electric is currently working on an electric engine for a nine-seater plane that will fly next year, following the success with a two-seater, which gives the airline confidence in the future of electric jets.

With their commitment to a sustainable future, the airline is already targeting a ten percent decrease in carbon emissions per passenger per kilometer by 2022 through the usage of more fuel-efficient jets, such as the new Airbus A320neo. In addition, easyJet wants electric planes to fly routes of about 500 kilometers within the next decade, which would be slotted for flights from London to Amsterdam, Europe’s second busiest route. The introduction of an electric plane would result in lower emissions, noise, fuel costs and cheaper flights.

Up next, here’s a first look at Uber’s flying car prototype.

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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PUMA Unveils Game-Changing Fit Intelligence Technology



PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.