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Snapchat Reportedly Wants to Publish Stories on Third-Party Websites

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After announcing its new desktop app, it appears that a new Snapchat Stories feature is in the works.  The new initiative, called “Stories Everywhere,” will reportedly allow users to post their stories outside of the app, making them available across the web in a similar vein to Twitter embeds.

Although it’s early days, reports suggest the new feature will include an embedded web player to encourage users to not only download the Snapchat app, but also share their uploads across several platforms. This might be a smart move on the company’s part considering rivals Facebook and Instagram don’t offer embeds on Stories.

The update follows a reshuffle in senior positions at the company. Parent company Snap. Inc announced the hire of Rahul Chopra, the former Senior Vice President and Global Head of Video at News Corp to oversee the implementation of “Stories Everywhere.”

It’s not certain when the feature would be available, but if and when it is implemented, we’ll keep you updated.

For social media news, Instagram recently rolled out new recommended posts feature.

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PUMA Unveils Game-Changing Fit Intelligence Technology

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PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.