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‘Recommended’ Posts Are Coming to Your Instagram Feed

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Having hinted at some new updates, Instagram has started testing its new “Recommended for You” feature among select users. Similar to Facebook’s Explore feed, the additional feature will update the current home feed by adding in recommended posts across the app alongside ads and accounts that are already followed.

If you’re worried about your feed being overtaken by posts from random accounts, then do not fear: the recommended posts will not replace the accounts you follow, and will only appear after you’ve seen all the posts from people you follow in your feed.

According to Instagram’s help section, users can temporarily hide these posts by tapping the camera icon above the post and selecting “Hide.” Although the new service marks a big shift for the app, some users aren’t too thrilled about the update.

The update is said to feature on both iOS and Android, but there’s no confirmation on when the full roll out takes place. For those that have access to the feature, let us know what you think of it below.

To save you the hard work, we’ve compiled a list of the ten best Instagram shots this week.

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Technology

PUMA Unveils Game-Changing Fit Intelligence Technology

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PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.