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Mack Wilds & Fat Boy SSE To Head up Episode 4 of ‘Pushing Buttons: The Mixer Edition’, Our New Show With Mixer



Highsnobiety’s first ever gaming show, Pushing Buttons: The Mixer Edition, will return Friday for its fourth installment with Mack Wilds & Fat Boy SSE.

Coming live from our lounge at Highsnobiety’s New York HQ, catch the two with our hosts from 2 p.m. PT / 5 p.m. ET Friday December 22. Set up in partnership with Xbox, you can catch it all streamed live on Mixer.

Viewers logged onto their Mixer accounts can comment and ask questions. Those who do enter the pot to win exclusive co-branded prizes from our friends at Raised by Wolves and Kinfolk.

Tune in exclusively via Highsnobiety’s Mixer channel.

Here’s the full schedule and guest list for the remainder of the series:

• December 27: Ayo & Teo

• December 29: CJ Fly & Kirk Knight

Officially titled ‘Pushing Buttons: The Mixer Edition,’ the show is set right here in the Highsnobiety office lounge where guests will join host and Managing Editor Brian Farmer, and co-host Noah Thomas for an hour of candid conversation and nonstop button mashing.

Catch last week’s episode with record producing legend Just Blaze and DJ Shiftee here. To catch up on all episodes of Pushing Buttons, check out episode two with Flatbush Zombies here, and our debut episode with Joey Bada$$ and Rotimi here.

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PUMA Unveils Game-Changing Fit Intelligence Technology



PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.