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Watch a Group of Elders React to the iPhone X Price and Memes

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This week’s big story was undoubtedly Apple’s announcement of the iPhone X, with just about all and sundry having something to say about the 10th-anniversary phone. In a new video, YouTube channel takes a look at how elders interpreted the technology.

As one would expect, the handset price is a big bone of contention, with some barely able to comprehend the fact it comes in at over $1,000. Others, meanwhile, are in awe at the facial-recognition technology, and are puzzled at how it works.

Will you be copping the iPhone X? Watch how the seniors reacted above.

Here’s a round-up of the best comments from the week previous.

 

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Technology

PUMA Unveils Game-Changing Fit Intelligence Technology

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PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.