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Here’s What All Available iPhones Actually Cost

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Yesterday Apple held its latest keynote event, of course unveiling a new selection of products that will soon be available. Highlighting the occasion was the much-anticipated 10th anniversary iPhone X, but that wasn’t the only smartphone that was introduced.

In addition to the $999 USD model, Apple also pulled back the curtains on a cheaper iPhone 8. Among other things, these new phones mean that the company is also set to lower the prices on older iPhones.

So as you determine which model will be right for you going forward, take a look at what each available iPhone model actually costs now.

iPhone SE

32GB for $349 USD or 128GB for $449 USD

Available in silver, gold, space gray, rose gold.

iPhone 6s/6s Plus

iPhone 6S: 32GB for $449 USD or 128GB for $549 USD
iPhone 6S Plus: 32GB for $549 USD or 128GB for $649 USD

Available in silver, gold, space gray, rose gold.

iPhone 7/7 Plus

iPhone 7: 32GB for $549 USD or 128GB for $649 USD
iPhone 7 Plus: 32GB for $649 USD or 128GB for $749 USD

Available in silver, gold, black, jet black, rose gold.

iPhone 8/8 Plus

iPhone 8: 64GB for $699 USD or 256GB for $849 USD
iPhone 8 Plus: 32GB for $799 USD or 128GB for $949 USD

Available in silver, gold, black.

iPhone X

64GB for $999 USD or 256GB for $1,149 USD

Available in silver, black.

Don’t forget, the iPhone 8 is available for pre-order beginning September 15 and the iPhone X starting October 27.

For more, here are the best memes reacting to the iPhone X price.

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Technology

PUMA Unveils Game-Changing Fit Intelligence Technology

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PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.