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Other/Shop Heads to Soho Ahead of Its 15th Anniversary



Since its opening in 2012, London’s Other/Shop has positioned itself as one of the city’s most exciting destinations for fashion for both emerging design talent and more established, directional brands from Fanmail to Our Legacy. Set up by Kirk Beattie and Matthew Murphy, who previously founded the now defunct (which in its heyday was an arbiter of cool on London’s haughty Saville Row), the store is set to celebrate its 15th anniversary with a move to Soho’s Berwick Street.

Other/Shop will join the likes of Supreme, Palace, and Machine-A in London’s Soho neighborhood that’s experiencing a serious renaissance of independently-owned retail spaces. Beattie and Murphy were the first to stock the likes of Craig Green and Roksanda during their tenure at, so we expect big things from their latest venture. With brands from Lemaire to Our Legacy to Japanese label, Still by Hand, Other/Shop’s unique appeal lies in names that even savvy fashion consumers have rarely heard of and whose output can’t be found anywhere else.


3 Berwick Street

For more fashion news, Espace Louis Vuitton in Tokyo just launched a Dan Flevin exhibition.

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