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The North Face Launch FUTURELIGHT, an Advanced Breathable & Waterproof Outerwear Technology

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The North Face aims to advance outwear technology with FUTURELIGHT, a new breathable waterproof material revolutionizing the future of technical fabrics.

Using the process of nanospinning, the brand has been allowed to add air permeability into the membrane of a fabric by creating Nano-sized holes. These holes allow air to move through the material and provide more venting efficiently while still maintaining total waterproofness.

“Right now, the expectation from a waterproof product is something loud, crunchy, muggy and unpackable. With FUTURELIGHT we can theoretically use the technology to make anything breathable, waterproof and for the first time, comfortable,” Global General Manager of Mountain Sports at The North Face Scott Mellin states in the press release. “Imagine a waterproof t-shirt, sweater or even denim that you actually want to wear. Today we start with jackets, tents and gloves, but the possibilities could be endless.”

Thanks to the FUTURELIGHT technology, The North Face is also setting a new standard in sustainability. These advances have allowed the brand to responsibly create three-layer garments through use of recycled fabrics and production that cuts chemical consumption, all while being produced in a cleaner, solar-powered factory.

The FUTURELIGHT technology will be implemented across The North Face’s most pinnacle products including the Summit Series, Steep Series and Flight Series collections in Fall 2019.

In other news, C2H4’s FW19 collection includes a futuristic Nike Air Force 1.

New York based writer that pops flavor and drips sauce.

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Apple Trolls Google & Amazon With Billboard at CES

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Apple has trolled Google and Amazon with a new billboard that takes shots at both companies’ privacy issues. The billboard reads “What happens on your iPhone, stays on your iPhone” and is positioned outside the Consumer Electronics Show (CES) tech conference in Las Vegas, right beside a monorail emblazoned with Google ads.

Apple sits out the yearly tech event, but Google, Amazon, and other tech competitors have a strong presence at the conference.

Both Google and Amazon have a less than stellar privacy record. In October last year, Google announced it would be shutting down its Google+ social network after the discovery of a user data leak similar to Facebook’s Cambridge Analytica scandal. Plans to shut down the service were accelerated after a second leak was revealed in December. Amazon, meanwhile, was hit by a major data breach in November.

Apple CEO Tim Cook has called for stricter tech privacy laws amid what he calls a “data industrial complex” and previously battled with the FBI over giving up access to an iPhone owned by the San Bernardino shooter.

Do you trust Apple with your data? Let us know in the comments below.

In other tech news, Elon Musk’s vision of the future looks a lot like the past.

Berlin-based writer and Rihanna enthusiast.

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Technology

Elon Musk’s Vision of the Future Looks a Lot Like the Past

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Elon Musk took to Twitter yesterday to post concept artwork of SpaceX’s Starship test vehicle.

It’s no secret that a spacecraft is being assembled in SpaceX’s Boca Chica facility in Texas, and it has even planned a suborbital rocket launch in April or March, to prove the viability of the Starship’s systems. While images of the spacecraft’s assemblage have been steadily emerging, many followers were surprised by the design presented in Musk’s latest tweets.

Orbital flights are slated for 2020 and the Starship is shaping up to be the spacecraft of the future, yet its appearance is reminiscent of designs from the ’40s and ’50s. Twitter followers were quick to point out the uncanny resemblance of Musk’s concept art to the first prototype of Tintin’s rocket and Fritz Lang’s Frau im Mond rocket design, as well as other designs from the era.

We can’t fault Musk for his tireless mission to bring the romance and glamour back to space exploration, and the latest images have inspired admiration and awe from followers.

It should be noted that the final product will look a little different from the concept art, not least because the Starship will have windows before it sets off into space.

What do you think of the latest designs? Let us know in the comments below.

In other news, China has achieved a world first by landing its spacecraft on the dark side of the moon.

Isabelle is an Australian writer based in Berlin.

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In World First China Lands Spacecraft on the “Dark” Side of the Moon

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At 10:26 Beijing time (02:26 GMT), January 3, China achieved a world first when it landed its Chang’e 4 probe in the South Pole-Aitken Basin of the moon. While the USA, Russia and China have all successfully landed spacecraft on the side of the moon that faces earth, China alone has just landed on the “far” or “dark” side.

The landing was described as, “an impressive accomplishment,” by NASA administrator, Jim Bridenstine. The probe has already sent back its first pictures from the surface, which have been shared by the Chinese state media.

Interestingly, despite the obvious propaganda value of such a technological feat, there was little media coverage around the Chang’e 4 landing attempt before the official announcement of its success was aired.

Nevertheless, this is a significant step in China’s bid to become a leading power in space exploration, alongside the United States and Russia. The next step is for China to build its own space station next year, with the hope of having it operative as early as 2022. This is a remarkable trajectory considering it was only in 2003 that China sent its first astronaut into orbit.

What do you think of China’s plans to expand further into space exploration? Let us know in the comments below.

Golden State Warrior Stephen Curry doesn’t believe the hype. NASA has offered to educate Curry after his recent moon landing denial.

Isabelle is an Australian writer based in Berlin.

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Samsung’s Minimal Space Monitor Will Declutter Your Desk

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Samsung has a new monitor up its sleeve that was designed to declutter your workspace. The aptly named Space Monitor is set to be officially unveiled at this year’s Consumer Electronics Show (CES) alongside two other Samsung monitors.

The monitor comes with an integrated arm that clamps to the edge of your desk, freeing up the desk’s surface, where a traditional monitor’s stand would go. The arm can be adjusted to lie flat against a wall, tilted toward you, or totally hidden when the monitor is pulled down to the desk’s surface.