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Casio G’Z EYE Action Camera Is Bringing Toughness to Photography

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Best known for what are probably the world’s toughest watches, Casio, the brand that gave us the G-SHOCK, is breaking new ground with its G’Z EYE EZE-1 action camera.

Very obviously taking heavy design cues from Casio’s line of watches, the G’Z EYE looks like it’s bringing the G-SHOCK’s toughness to the world of photography.

The camera is shock resistant for up to a 4-meter drop, water-resistant to 50 meters, IP6X dust-proof rated, and is functional in extreme weather as low as 14 degrees Fahrenheit without a case.

Check out the promo video below (in Japanese).