Bodega Announces New Way of Retailing With “SERIES”


Massachusetts shop Bodega is poised to introduce a new release model dubbed SERIES. SERIES is a refreshing retail concept which examines the intersection of art and design, sports, culture, and fashion, as revolving exhibitions. The project will in turn act as a collaborative space that focuses on one brand’s capsule collection per exhibition. Ultimately, SERIES will operate as an ephemeral and revolving gallery, presenting each collection with depth and storytelling throughout the space and customer experience. Bodega is slated to present a limited number of exhibitions throughout each year on an invite-only basis.

“We’ve been experiencing campouts and queues for special projects since the beginning of Bodega and began to think how great it would be to create that opportunity for special collections from our extended family of friends and their brands,” says Bodega Co-Founder Oliver Mak. “Bodega itself is a full environment so why not create full environments in a space like SERIES for projects that have full storylines and visuals that should be presented as an exhibition. The lines between fashion and art are so blurred, we might as well fuse the two by highlighting fashion as performance art, and the retail space as installation art.”

Bodega will kick off its 2017 SERIES with exhibitions alongside adidas Originals by Alexander Wang, New Era, Bandulu, and Stone Island. The inaugural installment will be with adidas Originals by Alexander Wang, with drop one taking place on April 1 and the following on April 15.

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Kanye West’s adidas “Calabasas” Collection Is Rumored to Drop Today


Kanye West’s highly-anticipated adidas “Calabasas” collection is dropping in full today, March 28, according to the YEEZY rumor experts over at Yeezy Mafia. The products could be released in the “next hours.”

The drop will see the release of the YEEZY Powerphase sneaker (which you can see more of here) alongside a range of clothing and accessories. Almost all items will be available for purchase, however, according to the site, the black track bottoms with red stripes will be limited to friends and family only.

It also appears that a special “Calabasas” ‘zine will be released alongside the collection.

The products are set to be released exclusively at  — stay tuned for more information and pricing.

In other fashion news, here’s every single piece from adidas Originals by Alexander Wang’s Drop 3.

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This Berlin Collective Wants You to Support the EU With a Bright Blue Hoodie


König Souvenir, a new project by König Galerie in Berlin, has released a collection of bright blue hoodies in support of the European Union.

The drop followed a pro-EU talk held by the project, featuring artists Wolfgang Tillmans, Sauerbruch Hutton, Maryam Zaree, and Kristoff Ritlewski.

The event was held to coincide with the 60th anniversary of the signing of The Treaties of Rome, which laid the foundation for today’s European Union. On the same day in London, there were protests against Brexit, the formal negotiations of which begin this week.


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Alongside the talk, the gallery released the “EUnify” hoodie, a hoodie in the European Union’s signature blue, featuring a broken EU circle — the missing star representing the U.K. According to the group, the hoody “tells not only a story about the EU, but about all broken unities, all broken circles.”

Wolfgang Tillmans had previously released a poster series during the Brexit campaign, which he has now adapted to support the EU in general. At the event, hoodies were available to buy and attendees were encouraged to take home their own Tillmans posters free of charge.

France and Germany have upcoming elections this year, and both races feature a far-right, anti-EU candidate. König Galerie’s aim with the event and hoodie is to foster a shared European identity, which they feel would stem the current nationalistic tendencies sweeping the continent.

The hoodie is available to purchase at König Galerie, St. Agnes, Alexandrinenstraße 118, Berlin.

In other news, here’s why Yayoi Kusama is the perfect artist for the Instagram age.

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Under the Radar | 10 Upcoming Brands to Check out This Month


The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent. Below you’ll find some of the best collections to land in our inbox this month, from an Indonesian brand pioneering grungy-tropic graphics to a skatewear brand born in Bordeaux. Get to know these brands before they’re massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

RAVE Skateboards

From: Bordeaux, France

In a Nutshell: Sleepy Bourdeaux has long been one of France’s undercover skateboarding capitals. Now, Bourdeaux’s booming skate scene finally has its own agenda-setting skatewear brand, too. RAVE Skateboards re-works all the quintessential streetwear staples with some punchy graphic treatment, and the rising brand takes a strong position on quality too by embroidering and manufacturing all its products in France.

Key Pieces: The reflective white hoodie featuring the brand’s logo is club ready, and the waist-bag offers equal parts utility and roadman steez.

AJO Studio

From: Seoul, Korea

In a Nutshell: This Korean brand is further proof why the country is producing some of the most exciting, young fashion talents out there. AJO’s latest effort is a circus of outlandish staples in ballooned proportions, all rendered in a vibrant color palette.

Key Pieces: Everything, however, the gloriously oversized striped anorak and the XXL polo shirt is the perfect foundation if you’re in the mood for some statement-making layering.


From: Los Angeles, CA

In a Nutshell: This rising LA brand shies away from statement excess, instead focusing on crafting pieces with timeless appeal.

Key Pieces: The burgundy bomber is essential for some simply refined steez, the military parka featuring DIY details is standout, and the mohair blend cardigan is perhaps one of the most underrated wardrobe staples ever.

BWC Garments

From: Philadelphia, PA

In a Nutshell: This Philly menswear brand manages to strike a delicate fusion between functional, considered design, and off-center graphic treatment.

Key Pieces: The hooded forest green pullover made from middleweight cobble corduroy, and the washed denim button-up featuring a subtle mandarin collar, is the exactly the type of elevated, versatile staple you should be investing in.

Conflict of Ego

From: London, UK

In a Nutshell: This brand might take a genderless approach to fashion but it shies away from the banal minimal uniform that’s come to typify androgynous ‘fits as of late. In fact, the brand’s latest feat amps up the palette and includes plenty of decorative frills, such as embroidery and a pretty overzealous approach to layering, too.

Key Pieces: The barcode emblazoned silk shirt, zip-up knitwear with a flash of orange, and the sleek anorak featuring a killer ruffled edge.


From: Jakarta, Indonesia

In a Nutshell: This rising Indonesian brand has already courted collaborations with Australian brand BOW3RY, and its solo output looks to be a solid offering. The brand remixes ancient Indonesian references with contemporary graphics, and the result is its very own grunge-laced signature. If you’re looking for some off-kilter aesthetics, and want to support emerging talent in far corners of the globe, be sure to keep them on your radar.

Key Pieces: Every single T-shirt featured above is utter fire.


From: Toronto, Canada

In a Nutshell: This Canadian brand takes an avant-garde approach to solid staples, crafting quality essentials with fabric from Japan, and the result is a diverse selection of everyday pieces with endless versatility.

Key Pieces: The wide-leg “coupling pant” featured in two colorways is standout, and thankfully, the brand’s latest lookbook highlights the statement versatility of their pieces.

Mod One

From: Copenhagen, Denmark

In a Nutshell: Unsurprisingly, Mod One takes its inspiration from Mod, the distinctive British subculture known for its ever-evolving style cachet. The Danish brand takes a resolutely committed position to sourcing quality materials too. Result? A desirable collection of contemporary classics.

Key Pieces: The fauna print camp shirt and cropped heavy-duty jacket could be definitely be considered season essentials.

Paul & Yakov Moscow

From: Moscow, Russia

In a Nutshell: This Moscow-based brand is helmed by two brothers, and every collection they deliver is the exhaustive result of some serious research, especially when it comes to sourcing quality materials and techniques. Why? This brand is ready to show the world that youth-centric Russian fashion isn’t all just retro sportswear and bygone aesthetics.

Key Pieces: The fledgling Russian label has clearly perfected outerwear, and the Japanese stonewashed cotton parka and structured military coats are truly sublime.

Preston Douglas

From: Houston, Texas

In a Nutshell: This self-starting young designer might be only three collections deep, but his inventive approach to avant-garde staples is beyond this level of experience. His latest effort features plenty of zany visuals, and a slew of bondage accessories, while the palette takes a more narrow focus with a dominant blue.

Key Pieces: The powder blue power suit is tailored perfection and the overblown, crisp white shirt cuts the perfect shape.

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Here’s Every Single Piece from adidas Originals by Alexander Wang’s Drop 3


Yesterday, Alexander Wang and adidas Originals made their third collaboration official, dropping yet another lookbook lensed by Jeurgen Teller. Now, you can get a detailed look at every single piece in the collection above. For the sneakerheads among you, here’s an in-depth preview of the forthcoming AW BBall.

The new collection includes the In-Out, All Over Print and Soccer packs, which include a variety of staples from dry French Terry sweatshirts and tracksuits to printed windbreakers to signature team jacquard jersey tops, and of course a slew of new footwear options. Standouts include the skate footwear styles, which sport a herringbone structured box tape sole, with upside-down trefoil needle punched on the vamp.

Look out for the new drop as it is set to arrive online at both Alexander Wang and adidas Originals web stores on April 1.

For more on Alexander Wang, revisit a recent interview where the designer explains the power of black.

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Muji’s New Jeans Have a Special Pocket for Your Smartphone


Our addiction to our phones has gotten so bad that brands are now designing clothes based around it.

A lot of people keep their phones in their back pocket, but this also results in more than a few smashed screens due to accidentally sitting on them. Muji has decided to save us from ourselves by introducing a new line of denim designed to keep our smartphones safe.

The new collection adds a slim pocket above the regular pocket, placed slightly off center — so when you do sit down, it’s out of harm’s way.

The jeans are available for both men and women, and, like the rest of Muji’s denim collection, the jeans are made with organic cotton in a variety of styles and four color washes.

In other fashion news, heres what Icelanders are wearing to Reykjavik fashion festival.

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The Care Label Project Wants to Save the Planet by Improving the Fashion Industry


At Highsnobiety, we love getting new garms and, like most, we also like our garms to be clean (well, most of us do). But until the Care Label Project schooled us on garment care, we had no idea that we were washing our clothing in such a damaging and non-sustainable way.

Home appliance maker AEG has introduced the Care Label Project, partnered with The Woolmark Company, Fashion Revolution and Not Just A Label, to raise awareness for the environmental impact of garment care. To prompt and encourage people to change their washing and care habits, the Care Label Project has designed the new “Don’t Overwash” care label and teamed up with 14 emerging designers across Europe to implement it.

Together, the designers have developed the Care Label Collection which has been tested using a new set of care guidelines laid out in the Modern Care Guide. “A garment should live for a lifetime,” explained Berlin-based designer Tim Labenda. “And that’s only possible if you care for it in the right way.” The designers also chose to add the new care label to their current collections; the Care Label Project offers the label to all brands and designers through its website.