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Behind the Logo | Here’s Everything You Need to Know About adidas’ Three Stripes

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Behind the Logo is an original recurring series from Highsnobiety, exploring the history, design, and evolution of the biggest trademarks in the industry. This episode delves into adidas’ iconic Three Stripe logo and how it became the instantly recognizable emblem it is today.

Now famed the world over, the adidas Three Stripes logo had humble beginnings — brand founder Adolf Dassler bought the trademark from Finnish sportswear label Karhu for $1,800 and, as legend would have it, two bottles of whiskey. Fast forward through the decades, and today adidas is one of the world’s leading sports brands, boasting collaborations with Kanye West and Pharrell Williams.

Discover the history of adidas’ Three Stripes and its other logos in the video above.

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Want more? Here’s everything you need to know about the Nike swoosh logo.

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