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Instagram Is Expected to Reach One Billion Users in 2018

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When Instagram was acquired by Facebook in 2012 for $1 billion, it had 30 million users. Five years later, in September 2017, Instagram announced 800 million monthly active and 500 million daily active users.

Now, according to Mediakix growth projections, Instagram is expected to hit 1 billion users by January 5, 2018. This will make it Facebook’s fourth platform to reach the three comma club after Facebook itself, WhatsApp and Messenger.

Mediakix calculated Instagram’s user growth by looking at patterns between Instagram’s monthly user count and the time it took for the photo-sharing platform to reach each milestone.

Of course, this assumes that Instagram will continue to grow at the same rate and that Facebook’s user base of 2 billion can further be converted into Instagram users.

In related news, Instagram keeps expanding its Stories feature to kill off Snapchat.

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PUMA Unveils Game-Changing Fit Intelligence Technology

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PUMA today announced its latest footwear technology. Dubbed Fit Intelligence (Fi), it is the successor to AutoDisc, which launched just two years prior.

According to the German sportswear giant Fi “is designed to automate, fine tune, and adjust performance fit for PUMA footwear.”

With Nike building on its auto-lacing technology with the Adapt BB and adidas forging ahead with its accelerated footwear production at its SPEEDFACTORY locations, PUMA looks to bring its own, game-changing technology to market.

The first Fi footwear to launch is a running shoe that employs a micromotor that powers a cable lacing system. Simply gesturing up or down on the forefoot Fi module tightens or loosens the lacing system. Additionally, it comes with a smart sensing capability that adapts to the shape of the foot of each wearer.

Using an app, sneakerheads can monitor, adjust, and fine tune their Fi-equipped footwear.

“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.

Fi is the latest step in PUMA’s continued attempt to push the boundaries of performance and lifestyle product. In 1968 PUMA debuted the first laceless sports shoe with Velcro™ straps and followed that up in 1991 with the first cable closure, seen on the PUMA Disc.