DL1961 Taps Milennial Stars Sofia Richie & Jasmine Sanders for SS17 Campaign


Brand: DL1961

Season: SS17

Key Pieces: Light-washed denim jacket and cropped denim with frayed hem.

Editor’s Notes: Premium denim label DL1961 introduces its SS17 collection underscores the resurgence of vintage denim with the help of influential digital millennials. Lensed by Ryan Kibler at the famed Nom Wah Tea Parlor in NYC’s Chinatown, the campaign, dubbed “#TheUniform,” features leading social media influencers Sofia Richie, Jasmine Sanders and Nathaniel Dam, and was styled by longtime A$AP Rocky collaborator Matthew Henson.

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